Brand Book — Version 1.0 — April 2026

Ritam
Tantra

Brand system, voice, and social media strategy

Parent Brand

Ritam Tantra

Instagram

@ritam.tantra

Location

Ubud, Bali

Lineage

Ma Ananda Sarita

01 — BRAND ARCHITECTURE

One brand.
Many offerings.

Ritam Tantra is the parent. Sub-brands identify specific retreat formats.

Parent Brand

Ritam Tantra

The umbrella identity. All content, voice, and visual systems stem from here.

@ritam.tantrasomatic-tantra.comadvanced-tantra.comritam@portaltojoy.org

ENTRY RETREAT — MIXED GENDER

Somatic Tantra

Crimson-ledAOSCCharlotte

ADVANCED — COUPLES

Eros: The Alchemy of Tantric Lovers

Stone-ledPrivate channels onlyLina

1:1 OFFERING — WOMEN

Art of Receiving

Gold-ledRitam solo$555 / session
02 — COLOR PALETTE

Five tokens.
One world.

A warm, sensual palette rooted in crimson and gold. Each sub-brand leads with a different color.

Crimson

#8E1F2D

Deep Crimson

#6B0F1A

Gold

#D9A53D

Ivory

#F3E9DF

Warm Stone

#8C7B6B

Terracotta

#A2523C

Near-black

#1A0D10

Crimson Velvet

#8E1F2D

Primary accent, progress bars, tags. Somatic Tantra lead.

Golden Radiance

#D9A53D

Numbers, CTA text, quote marks. Art of Receiving lead.

Ivory Glow

#F3E9DF

Light slide backgrounds, CTA button fills.

Warm Stone

#8C7B6B

Gender-neutral accent. Eros and mixed-gender content lead.

Terracotta Earth

#A2523C

Secondary text, warmth, supporting elements.

Deep Crimson

#6B0F1A

Dark slide backgrounds when no photo available.

Sub-Brand Color Leads

Somatic Tantra
Crimson dominant. Ivory backgrounds. Gold accents only.
Eros
Stone dominant. Gold accents. Sensual, gender-neutral.
Art of Receiving
Gold dominant. Ivory backgrounds. Elevated, premium.
AOSC
Crimson + Ivory. Warm, safe, entry-level energy.
03 — TYPOGRAPHY

Two fonts.
One language.

Playfair Display for emotional headlines. Inter for everything else.

Playfair Display — Hero Heading — 56px / 700 / -0.4px

You want closeness.
Your body says no.

Inter — Body Copy — 15px / 400 / 1.7 line-height

This retreat doesn't teach you techniques. It creates the conditions for your nervous system to feel safe enough to open. When your body trusts the space, intimacy becomes possible again.

Inter — Tag / Label — 10px / 600 / 2.5px tracking / Uppercase

Somatic Tantra · Ubud, Bali · May 2026

RoleSampleSizeWeight
HeroRitam52–96px700
SectionOne brand.32–52px700
Numbers0142px400
BodyYour body learned to protect.15px400
TagsSOMATIC TANTRA10px600
Counter3/711px500
04 — VOICE & COPY

Speak like Ritam.
Not like a brand.

First person. Felt experience. Participant language. Zero jargon.

Always Do This

+Write first person as Ritam
+Lead with felt experience
+Short sentences, one strong line per slide
+Mirror exact participant language
+Use periods or line breaks instead of em dashes
+Let paradox live: "you know a lot, something is still missing"
+Write s€x — never "sex" in Instagram captions

Never Do This

−Explain what tantra is
−Frame as beginner-friendly
−Guru energy or third-person brand voice
−Em dashes anywhere
−Heavy clinical language: "heal your trauma"
−Manufactured urgency
−Near-black solid backgrounds ever
“You want closeness. Your body says no. Not because something is wrong with you. Because your system learned to protect. This retreat doesn't fix that. It unlearns it.”

Example caption — Ritam voice, participant language, zero jargon

Forbidden Phrases

Unlock your potentialTransform your lifeHeal your traumaBecome your best selfManifest your desiresAncient tantric secretsNo experience necessarySacred containerHold spaceSpiritual awakening

Pain-Side Words

stuckblockednumbshutdownoverthinkingwithdrawsurvival modelosing myselfguardpatternsperformingflatnessswitched offcan't let it in

Desire-Side Words

alivejuicysafeheldseenhomeflowreclaimsurrenderradiantmagneticgroundedoverflowreceived
05 — AUDIENCE

She's done the work.
It's still here.

Educated women, 30–55, who have done therapy, yoga, breathwork — but the pattern remains.

01

Disconnection paradox

“My body wants closeness, but I get in my head and withdraw.”

02

Numbness and flatness

“I don't know how to receive joy or experience pleasure.”

03

Boundary struggles

“I find it challenging to hold my boundaries without feeling guilty.”

04

Head-body split

“I default to intellectualizing instead of feeling.”

05

Not feeling seen

“My whole life has been blocked by my ego and low self-esteem.”

06

Fear of vulnerability

“I want to feel safe enough to let love in, without closing myself off.”

Sentence Structures They Use — Mirror These in Copy

I want to feel...
safe enough to openpleasure without guiltconnected to my body
I'm tired of / I'm done with...
shutting downperforminglosing myself in relationships
I've done the work... but still...
can't access my bodyfeel numbwithdraw when it gets close
I'm ready to...
feel againlet someone inreclaim my sensuality
What's missing is...
the felt sensesafety in my bodypresence without anxiety
06 — CONTENT STRATEGY

3 posts a week.
Every post drives a DM.

Content pillars, weekly rhythm, and themes that convert.

40%

Felt Experience

Content that creates safety, recognition, and nervous system activation

25%

The Work

What happens in the room — partner exercises, group dynamics, facilitation

20%

Social Proof

Participant reflections, DMs, testimonials (anonymized)

15%

Invitation

Clear CTAs, deadlines, DM prompts, booking links

Weekly Rhythm

Tuesday

Carousel

Felt experience or audience pain point. 5–7 slides. Ends with CTA.

Thursday

Reel

Behind-the-scenes, partner exercise clips, or trending audio with overlay text.

Saturday

Carousel

Testimonial, participant quote, or social proof. Builds trust before Sunday DMs.

Content Themes

HookPain AddressedOutcome
Your body knows what your mind keeps missingHead-body splitCuriosity about somatic work
The wall between you and closenessFear of vulnerabilityRecognition, relief
You've done the work. Why does it still hurt?Pattern persistence"She gets it" response
What if being seen was safe?Not feeling seenDesire activation
From numb to aliveFlatness, shutdownTransformation possibility
She gives everything. Except to herself.Boundary strugglesSelf-recognition
You can't think your way into presenceOverthinking, anxietyBody-first framing
07 — VISUAL SYSTEM

Every slide is
export-ready.

Consistent visual system across all formats. Light, dark, and gradient slides.

Somatic Tantra
→

Your body knows
what your mind keeps missing.

5 days. Ubud, Bali. Small group.

1/7
Felt Experience
→

You want closeness.
Your body says no.

Not because something is wrong. Because your system learned to protect.

3/7
Ready?

DM me CLOSER

I'll send you retreat details + dates.

7/7
Carousel

4:5

1080×1350px

Viewport 420×525px / Scale 2.5714

Story

9:16

1080×1920px

Safe zones: top 14%, bottom 20%

Square

1:1

1080×1080px

WhatsApp / alternative use

Photo Conversion Ranking

1

Partner exercises / eye gazing

Highest conversion. Intimacy without explicit content.

2

Candid laughter / joy

Warmth, safety, real moments.

3

Receiving moments

Feminine surrender, trust.

4

Solo body-awareness

Movement, breath, presence.

/* Calibrated photo overlay */
.photo-slide {
  background: linear-gradient(
    to top,
    rgba(26, 13, 16, 0.85) 0%,
    rgba(26, 13, 16, 0.4) 40%,
    transparent 70%
  );
}
08 — HASHTAG STRATEGY

5–8 tags.
English only.

Use core tags on every post. Rotate from other groups based on content theme.

Core (Always Use)

#somatictantra#bodywisdom#embodimentpractice

Connection / Intimacy

#intimacyhealing#relationshipcoaching#couplesretreat#consciousrelating

Body / Somatic

#somatichealing#nervoussystemregulation#traumarelease#bodyawareness

Retreat / Location

#ubudretreat#baliretreat#transformationalretreat#healingretreat

Women-Specific

#womensretreat#feminineenergy#sacredfeminine#womenscircle
09 — CONVERSION SYSTEM

Every post ends
with a DM.

Content → DM → Call → Book. Simple funnel, high touch.

DM Keyword CTA

DM me CLOSER

Single-word keyword triggers automated welcome message.

Link in Bio

somatic-tantra.com/may

Direct link for high-intent leads who want details first.

1

Content creates felt safety

Posts that mirror pain, activate desire, and build trust.

2

DM opens the conversation

Keyword CTA ("DM me CLOSER") prompts initial contact.

3

Sales call closes

15-minute call with Ritam. No pressure. Fit check.

4

Booking confirmed

Ticket Tailor handles payment. Email sequence begins.

39%

book in final 29 days

27%

book in final 14 days

8.5%

book on day of deadline

25%

book after deadline extension

Source: Retreat Guru 2026 Industry Data

10 — COMPETITIVE INTELLIGENCE

The niche is ripe.
Nobody is using Reels.

Competitive landscape analysis and strategic gaps.

Ma Ananda Sarita

191.2K followers

0.58% engagement rate

Tantra Essence

13.5K followers

0.78% engagement rate

Arja Hendrikx

18.5K followers

0.32% engagement rate

Strategic Gaps

R

Reels massively underused

Most competitors post static carousels only. Reels are algorithmic gold.

V

Personal voice is rarest asset

Third-person brand voice dominates. First-person intimacy stands out.

E

Emotional awareness content wins

Clinical "how tantra works" loses to "how it feels."

#

Nobody uses hashtags effectively

Most use 25+ irrelevant tags. Strategic 5–8 outperforms.

11 — COLLABORATORS

Same world.
Different voices.

Co-facilitators maintain Ritam Tantra visual identity when promoting shared retreats.

Charlotte

@the_rewild_woman

Co-facilitator Somatic Tantra, AOSC

Sub-brandSomatic Tantra / AOSC
Lead color when promotingCrimson
Heading fontPlayfair Display
Body fontInter
When tagging shared retreat@ritam.tantra + @the_rewild_woman

Lina

@lina.tantrica

Co-facilitator Eros retreat, Ritam's partner

Sub-brandEros: The Alchemy of Tantric Lovers
Lead color when promotingStone + Gold
Heading fontPlayfair Display
Body fontInter
Eros promotion ruleDMs, email, WhatsApp ONLY
12 — POSTER & PRINT SYSTEM

Crimson in max
2 places per poster.

Print guidelines for posters, flyers, and WhatsApp graphics.

Crimson Discipline

Max 2 crimson elements per poster

Prevents visual overwhelm. Choose wisely.

No Shadows Rule

Zero text shadows. Ever.

Clean, editorial typography only.

Bottom Accent Bar

Always present on all formats

4px gradient bar: crimson-deep → crimson → gold

Location Badge

Plain text with gold dot

"Ubud, Bali" — no decorative elements.

/* Top scrim for photo posters */
.poster-scrim {
  background: linear-gradient(
    to bottom,
    rgba(26, 13, 16, 0.7) 0%,
    transparent 35%
  );
}
A4 Poster

210×297mm / 2480×3508px / 300dpi

A6 Flyer

105×148mm / 1240×1748px / 300dpi

Square / WhatsApp

1080×1080px / 72dpi / RGB

13 — NON-NEGOTIABLE COPY RULES

The rules that
don't bend.

Hard constraints for all content production.

Never use em dashes (—). Use periods or line breaks. Always.

Never write "sex" in Instagram captions. Use s€x.

Never use near-black (#1A0D10) as solid slide background.

Default audience is women unless specifically noted.

No spiritual jargon or transformation clichés.

Never explain what tantra is.

Eros retreat: no public promotion. DMs, email, WhatsApp only.

Deadline-based urgency only works when genuine.

Always deliver captions in code blocks.

Participant language over practitioner language.

Content that creates felt safety outperforms content that explains.